Selling Your Home
A strategic, well-marketed sale — start to closing.
Selling in Lakeland or Plant City is about three things: the right price, the right presentation, and the right reach. Here's the exact roadmap we'll follow to get your home sold.
Why list with me
Maximum exposure, minimum stress.
Your home is likely your largest asset, and how it's priced and presented in the first two weeks sets the tone for the entire sale. I combine deep local pricing knowledge with professional marketing and the reach of LPT Realty — the fastest-growing brokerage in the country.
You'll always know where things stand: regular updates, honest showing feedback, and a clear picture of your net proceeds before you sign anything.
Accurate, Data-Backed Pricing
Priced right from day one — the strongest offers almost always arrive in the first two weeks on market.
Pre-Market Preparation
I tell you which repairs and updates pay you back and which ones to skip entirely.
Standout Marketing
Professional media, targeted digital campaigns and LPT Realty's award-winning platform put your home in front of real buyers.
Qualified Buyer Screening
I vet lenders and financing before we tie up your home in a contract that can't close.
Skilled Negotiation
Offer strategy, repair requests and appraisal issues handled to protect your bottom line.
Calm Closing Coordination
Title, lender, inspectors and buyer's agent all managed so nothing lands on your plate.
The Home Seller Roadmap
Ten steps, fully managed.
From our first walk-through to closing day, every step is designed to protect your equity and your timeline.
01
Listing Consultation
We walk your home together, talk timing and goals, and I share exactly what today's Lakeland and Plant City buyers are responding to.
02
Pricing Strategy & CMA
A detailed comparative market analysis — recent sales, active competition and absorption rate — to price for attention, not guesswork.
03
Prep, Repairs & Staging
A prioritized punch list of the improvements that actually return money, plus staging guidance room by room.
04
Professional Media
HDR photography, drone, floor plans and video so your home looks its best everywhere buyers are looking.
05
Go Live & Market
MLS syndication, Realtor.com and Zillow exposure, social campaigns, email to my buyer database, and the full reach of LPT Realty.
06
Showings & Open Houses
Coordinated showings with feedback collected after every tour, plus open houses when they add real value.
07
Reviewing Offers
We compare every offer on price, financing strength, contingencies and timeline — not just the top-line number.
08
Negotiate & Go Under Contract
I negotiate terms, protect your net proceeds and lock in a contract that holds together.
09
Inspection & Appraisal
Managing repair requests, appraisal support with comps and documentation, and keeping the deal on schedule.
10
Closing Day
Final walk-through, signing, and keys handed over — with your proceeds on the way.
What's your home worth?
Let's talk about your home's value.
I'll prepare a no-pressure market analysis for your address — recent sales, current competition, and a realistic estimate of your net proceeds.
"Ivy did it! She sold our home and helped us purchase our NEW home. She was always available and eager to help us effectively market the sale of the house. Thank you SO much for making this possible."
Mark & Barry Stemle
Sellers & Buyers
Or just call me directly.
(863) 320-3177